Tier 1
Digital Foundation + WordPress Implementation
Best for establishing the correct website, SEO, and tracking foundation before spending heavily on ads.
$1,500 setup
$2,000/month management fee
Ad spend separate, only if we decide to test ads.
- WordPress website foundation buildout
- Core website structure and page creation
- Homepage and primary service-page development
- WordPress technical cleanup and configuration
- Contact form / lead path improvements
- Basic landing page improvements
- Page title and meta description improvements
- Basic on-page SEO implementation
- Google Search Console / Analytics review
- Basic conversion tracking setup or cleanup
- Mobile layout review and minor mobile fixes
- Speed/performance review and basic cleanup
- Monthly reporting
Primary goal:
Build and improve the existing WordPress foundation, strengthen Google visibility,
and create a clearer path for visitors to become inquiries.
Recommended Growth Tier
Tier 2
Growth Engine
Best for actively building lead flow through website improvements, SEO, ads, and content.
$2,500 setup
$4,000/month management fee
Recommended ad spend paid separately by the client.
- Everything in Tier 1
- Google Ads campaign setup and management
- Meta/Facebook/Instagram Ads setup and management, if appropriate
- Deeper SEO optimization and bi-weekly search visibility audits
- Landing page optimization
- Monthly keyword and search-performance review
- Conversion tracking improvements
- Website content improvements
- Basic content planning
- Social media posting
- Campaign testing
- Lead-quality review
- Monthly strategy call
Primary goal:
Build an active digital growth system that connects website traffic, SEO,
paid advertising, tracking, and customer inquiries.
Tier 3
Full Digital Operator
Best for businesses that want a more complete digital marketing system and stronger ongoing management.
$4,500 setup
$5,500+/month management fee
Ad spend separate.
- Everything in Tier 1 and Tier 2
- More advanced website development
- Landing page builds
- Deeper SEO content planning
- Multi-platform ad strategy
- Ongoing campaign optimization
- Competitor review
- Offer and positioning refinement
- Social media strategy
- Expanded reporting
- Customer journey review
- Lead attribution review
- Weekly optimization checks
Primary goal:
Create a more complete digital operating system where the website, ads,
SEO, content, tracking, and customer inquiry process are managed together.
Tier 4
Fractional Digital Growth Director
Best for businesses that want higher-level digital strategy, consulting, and growth leadership.
$7,500–$15,000+ setup
$8,500–$15,000+/month management fee
Ad spend separate.
- Everything in the lower tiers
- High-level business growth consulting
- Digital strategy leadership
- Sales funnel audit and diagnosis
- Offer and pricing review
- CRM/follow-up process review
- Vendor/team coordination
- Executive-level reporting
- Long-term marketing roadmap
- Multi-channel acquisition planning
- Deeper conversion-rate optimization
- Ongoing strategic advisory
Primary goal:
Function as a digital growth partner, not just a marketing vendor.
Important Notes
Social media content: Social media posting can be handled in one of two ways.
The most efficient option is for you to send raw videos, photos, or property/business footage,
which can then be edited, formatted, captioned, and structured into posts.
Ad spend: Ad spend is separate from the management fee. The management fee covers
strategy, setup, optimization, tracking, reporting, website work, SEO, and campaign management.
The ad budget is paid to platforms such as Google or Meta.
